Turning Google Ads and SEO into a steady flow of customers for electrical and AC work

Google Ads: Capturing High-Intent Searches

Kook built new Google Ads campaigns with a clear focus on high-intent search traffic.

Campaigns were restructured with improved keyword targeting, suburb-level coverage across the Sunshine Coast and accurate conversion tracking so performance could be measured properly.

The strategy focused on customers actively searching for electricians and air conditioning services, meaning the business appeared when people needed help immediately.

Because these users were already looking for a service provider, enquiry quality was extremely strong.

SEO: Building Long-Term Visibility

Alongside the advertising campaigns, Kook launched an SEO strategy to strengthen the website’s long-term visibility.

This included improving service pages, strengthening location signals and aligning content with the services the business most wanted to promote.

Google Ads delivered immediate enquiries, while SEO helped build sustainable organic lead generation.

The strategy transformed the website into a reliable source of new enquiries.

Google Ads performance improved dramatically, with cost per conversion dropping from $88 to just $18 (an 87.5% improvement).

For context, many electricians (particularly those who compete for high competition Air Conditioning keywords) see costs per lead of $50+, and many consider anything under $80 acceptable.

More importantly, those enquiries translated directly into real work.

As campaigns matured, leads began arriving consistently through both paid search and organic search results. At one point, Keith reported that enquiry volume had become so strong that the team struggled to keep pace with incoming work.

For a local trades business, that’s exactly what a well-executed digital strategy should deliver.